"The Prescription for Entertainment Success!"
DAVID P. WILSON - Managing Partner

A New York native, raised on Long Island, educated at Columbia College and
The Neighborhood Playhouse School of the Theater, Mr. Wilson also studied
marketing research and the principals of global business under noted Swedish
economist and financiere, Barbro C. Ehnbom of the
Stockholm School of
Economics, Stockholm, SWE.

Most recently head of Rainbow River Productions, a privately held independent
film production company, Mr. Wilson was co-founder of the American Film
Producers Association (AFPA), The Filmax Corporation of New York, Willybear
Productions, Woodcrest-Villa Productions, and International Cinema
Entertainments. He has worked with virtually every major motion picture studio,
many independents, the major networks, prominent agents and the talent that
they represent.

His work in the entertainment industry spans more than three decades, during
which time he has worked successfully in virtually every aspect and at every
level. He established a notable and respected career in film, television, music and
legit theater as an
actor, writer, producer, director, musician and developer of
intellectual property (IP), as well as a development and marketing consultant in
the US and abroad.

Over the past two decades, David has been a pioneering force in the
development of concepts and content for a "new era" of information,
communications and entertainment. A principal designer of the online
infrastructure and business models for interactive multimedia marketing,
merchandising, production and distribution, he has continually stretched the
limits of the creative process to include public interaction in all areas.

As the leader of the Film-Rx team, Mr. Wilson continues to formulate new
concepts and opportunities for creativity.  Along with his partners, he is
determined to explore all possibilities. These include "state of the art" facilities
and new forums for interaction, production, marketing and distribution in which
the entertainment and communications arts can make significant impact on
Human development.

His varied talents and innovative ‘out of the box’ thinking are invaluable assets to,
not only this venture, but the industry at large.  Film-Rx is dedicated to having
quality entertainment content drive the marketplace in this 'New Age of IT.'





Daniel Stewart Acuff Ph.D.  -  R&D Partner

Founder and President of YMS Consulting, the Character Lab and Consumer
Motivations, Dan has served as a development, research, and marketing
consultant to more than 50 major corporations in the arenas of product and
program viability assessment, development, marketing and advertising.

Of particular note is the creation, development and deployment of a series of
 
Consumer Motivations assessment tools and approaches for the accurate ahead-
of-time determination of the degree of viability inherent in film and TV proposed
properties/programs.  Dr. Acuff created the proprietary and revolutionary YMS
System for determining the viability of products and programs with an 80% plus
accuracy rate.

Recent clients include: Disney, Warner Brothers, Lucas-Spielberg, Microsoft,
Paws/Jim Davis, ABC TV, Nestle, M&M Mars (Created the M&M Characters) ,
Hershey, Pepsi-Co, Frito-Lay, Quaker Oats, Kellogg’s, General Mills, Kraft,
Johnson & Johnson, Hallmark Cards, Nickelodeon, Those Characters from
Cleveland, Sega, Mattel, Hasbro, Baylor University, and the United States
Department of Agriculture.




Richard F. Behrman - Head of Operations

Prior to joining Film-Rx, Mr. Behrman was a principal of the Filmax Corporation of
New York and Willybear Productions, Inc.  Residing in Berkeley, California, Mr.
Behrman previously headed Behrman Associates, a telecommunications
consulting firm specializing in voice communications and office automation in
the San Francisco Bay Area.

As a writer/producer at Willybear Productions, he co-authored numerous scripts,
most notably "The Catcher" for CBS-TV and "Midwife" for Orion Pictures
Television. Other titles include “Max Berlin“ (Rainbow River Productions), "The
Protectors" (Bill Bixby Productions/New World-TV), "McAbbott and Costello"
(Willybear).  

He also brings a wealth of  experience in film, television and commercial
production.  His last feature efforts were, "The Mask" and "Ed Woods".  After that
he worked for a time with Ridley and Tony Scott at their L.A. based commercial
production company,
 RSA USA.

His commercial production work includes Toyota, Mercedes-Benz, Taco Bell,
Soloflex, Infiniti, Pizza Hut and Pepsi.
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