The Film-Rx System...
"The Prescription for Entertainment Success!"
U.S. Copyright 2010-2020. By Film-Rx Partners. All Rights Reserved.
| PHASE 1 Future Impact Leveraged Marketing (F.I.L.M.) The Film-Rx "Team" has created the most effective, proprietary process for exposing and exploiting key marketing elements ("Impactors") contained in the content of every Intellectual Property (IP). By identifying and analyzing these key compnents we can determine the commercial viability of any script, book or story. Producers! Ask about our Free preliminary evaluation for your project! The information and marketing opportunities revealed by this process empower and enable producers to establish a primary point of engagement for the consumer marketing base. The information is collated and compiled into a Script Development Profile (SDP). Drawn from an analytical "grid," data is compiled on an 'opt in' basis and mapped against existing information to expose a clear view of the potential market for any film, book, play or other literary IP. This is 'community specific' F.I.L.M.* research has been developed over four decades, compiled and interpreted by Dr. Daniel Acuff (Ph.D. - USC) and David P. Wilson (CEO) Both have more than 40 years experience in the fields of market research and entertainment, respectively. The process is designed to objectively evaluate and prescribe a clear, cost effective, narrow-cast strategy for market bound product to leverage the greatest marketing and merchandising opportunities, providing a boost by generating significant 'pre-release' income. Vertically Integrated Marketing and Merchandising (VIMM) Subsequent to the completion of the profile, a comprehensive developmental marketing plan is presented for producers to review for application. Once critical information is generated, marketing and merchandising 'programs' with embedded surveys designed for the specific community is produced. Based on the interests and concerns (both creative and commercial) of the producers and consumers, these programs and surveys present a unique access for public participation and a quality interaction throughout the process of development, production., marketing and distribution. Film-Rx can also assist in the management of this new relationship that is intended to establish major COMMUNICATION, add CASH FLOW and project specific MARKETING & MERCHANDISING INFORMATION for the Producer(s). NOTE: While the profile may suggest a vision of the most viable commercial development of the project from a consumer standpoint, it is in no way intended to control, dominate or manipulate the overall creative process. On the contrary, our surveys and programs are integral to supporting the intentions of the creators and producers. The subsequent use and implementation are entirely subject to their and consumer's approval at every step along the way to Success. Film-Rx's primary purpose is to build the market, enhance each project's sources of revenue and generate information vital to universal distribution, marketing and merchandising. The marketing information and projections will also provide significant leverage for negotiating and securing a more cost effective PRINTS & ADVERTISING (P&A) CAMPAIGN and a STRONGER NEGOTIATING POSITION FOR PRIMARY RELEASE and ANCILLARY MARKETING REVENUES from DISTRIBUTORS. PHASE 2: Interactive Multimedia Online Programming (IMOP) Establish a 'community-based' open architecture PRODUCE Content based CATV, Internet & SocMed "3E" Programs (Enhanced Entertainment Environments) Engaging consumer involvement will lead to: * increased leverage in P&A negotiations * more attractive product placement potential * "hard number" support for obtaining future funding PRODUCER QUALIFICATIONS The requirements for Producer(s) participation are: - The Production "hard costs" or 'Below-the-Line' (BTL) must be funded . - There must be sufficient cash to cover the Film-Rx deposit requirements. - There is a 'fully copyrighted' draft of the manuscript, screenplay or story (completed) made immediately available to Film-Rx Partners. - It is further suggested that certain 'Above-the-Line' (ATL) attachments or financing agreements be in place (i.e. a producer, writer, director, talent, etc.), lines of credit (LOC), standby letters of credit (SLC), collateral, bank accounts, studio or distributor funding letters in place, that allow the use of their name and image in developing and forwarding a plan. (OPTIONAL) In most cases, distribution guarantees and P&A are not required, but they are a plus, provided the producers have retained their right to design and manage their own marketing and merchandising. PROGRAM COST The cost of Phase 1 (SDP) is One Percent (1%) of the projected 'below-the-line' of the project development budget (minimum $10k). A Ten Percent (10%) deposit (min. $1,000.00) is required to initiate this phase. It will take Thirty (30) days to prepare a complete Script Development Profile. The balance of payment is due upon submission of the SDP and VIMM Plans. The cost of Phase 2 is equal to Five Percent (5%) of the Total Adjusted Budget (TAB) of the entire project. The TAB includes the 'ATL' and 'BTL' expenses for production. Once a vetted budget has been approved and the capital committed to the production. All costs for the Phase 2 operations would come from these fees. They may include, but are not limited to, the total cost of programming for Cable, the Internet and marketing & merchandising. [i.e. a project with a TAB of $5,000,000.00 carries a cost of $250,000.00]. Any additional costs are subject to additional negotiation. A Ten Percent (10%) deposit is required prior to initiating Phase 2 operations (not less than $10,000.00). FILM-RX RETURN ON INVESTMENT (ROI) FilmRx receives for its investment and services, a percentage (5%) of all 'pre-release' revenue received from the programs and processes initiated and managed by Film-Rx, as well as from the subsequent sale of the programming and bulk merchandising rights. FilmRx PRODUCER'S WARRANTY FilmRx warrants to Producers that: Within seven to ten (7-10) days of contract closure and payment of deposit, they will submit a complete Script Development Profile (SDP) that will offer a clearly visible and viable way for producers to significantly reduce their cost of development and production, and expose the optimum marketing and merchandising opportunities for their project. Furthermore, Film-Rx will provide a viable and affordable developmental plan, designed to generate significant 'pre-release' revenue from the marketing and merchandising of their project during that same period (30 days) or we will return all fees paid by the Producer for Film-Rx services, less hard costs (Not to exceed 20% of total fees paid). |
