DAVID P. WILSON - Managing Partner A New York native, raised on Long Island, educated at Columbia College and The Neighborhood Playhouse School of the Theater, Mr. Wilson also studied marketing research and the principals of global business development (3 yrs) under noted Swedish economist, entrepreneur and financier, Barbro C. Ehnbom of the Stockholm Handelskolan, Stockholm, SWE. Most recently, founder and co-owner of Willy-Gilly Productions, Inc., a privately held independent film, TV and stage production company, he wrote, directed and starred in the award winning (NYIIFVF) motion picture "COLLAR." Prior to this, Mr. Wilson was co-founder of the American Film Producers Association (AFPA), The Filmax Corporation of New York, Willybear Productions, Woodcrest-Villa Productions, and International Cinema Entertainments. He has worked with virtually every major motion picture studio, many independents, the major networks, prominent agents and much of the talent that they represent. His work in the entertainment industry spans more than three decades, during which time he has worked successfully in virtually every aspect and at every level. He established a notable and respected career in film, television, music and legit theater as an actor, writer, producer, director, musician and developer of intellectual property (IP), as well as a development and marketing consultant in the US and abroad. Over the past two decades, David has been a pioneering force in the development of concepts and content for a "new era" of information, communications and entertainment. A principal designer of the online infrastructure and business models for interactive multimedia marketing, merchandising, production and distribution, he has continually stretched the limits of the creative process to include public interaction in all areas. As the leader of the Film-Rx team, Mr. Wilson continues to formulate new concepts and opportunities for creativity. Along with his partners, he is determined to explore all possibilities. These include "state of the art" facilities and new forums for interaction, production, marketing and distribution in which the entertainment and communications arts can make significant impact on Human development. His varied talents and innovative ‘out of the box’ thinking are invaluable assets to, not only this venture, but the industry at large. Film-Rx is dedicated to having quality entertainment content drive the marketplace in this 'New Age of IT.' Daniel Stewart Acuff Ph.D. - R&D Partner Founder and President of YMS Consulting, the Character Lab and Consumer Motivations, Dan has served as a development, research, and marketing consultant to more than 50 major corporations in the arenas of product and program viability assessment, development, marketing and advertising. Of particular note is the creation, development and deployment of a series of Consumer Motivations assessment tools and approaches for the accurate ahead-of-time determination of the degree of viability inherent in film and TV proposed properties/programs. Dr. Acuff created the proprietary and revolutionary YMS System for determining the viability of products and programs with an 80% plus accuracy rate. Recent clients include: Disney, Warner Brothers, Lucas-Spielberg, Microsoft, Paws/Jim Davis, ABC TV, Nestle, M&M Mars (Created the M&M Characters) , Hershey, Pepsi-Co, Frito-Lay, Quaker Oats, Kellogg’s, General Mills, Kraft, Johnson & Johnson, Hallmark Cards, Nickelodeon, Those Characters from Cleveland, Sega, Mattel, Hasbro, Baylor University, and the United States Department of Agriculture. |
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